Creating space for people and organizations to lead with truth, clarity, and heart.
I’m Seda. A leadership consultant and coach helping people and purpose-driven teams navigate transition, reconnect with meaning, and grow from the inside out.
What I Believe About Work, Leadership, and Change
✨ Leadership is about trust, clarity, and human connection
✨ People thrive when they feel valued, understood, and supported
✨ Successful change is not just about strategy—it’s about people
✨ Work can be a place of meaning, not depletion
A Journey of Curiosity & Courage
Originally from Turkey, I moved to the Netherlands in my 20s with a strong academic background and a deep curiosity about the world. Over the years, I built a multifaceted career across academia, start-ups, and corporate leadership roles in the life sciences and pharmaceutical sectors.
While I was often praised for my intelligence, reliability, and ability to lead, I reached a point where I could no longer ignore a quiet discomfort within. I began to question the systems I was part of—the endless chase for performance, the disconnection from meaning, and the subtle pressure to conform.
During a major organizational restructuring, I returned to university and wrote my thesis on: "The Role of Communication in Organizational Trust and Commitment During Times of Change." This mirrored my lived experience and awakened something in me.
That was my turning point. I chose to create a life that reflected my values, not just my achievements.
Today, I work as a coach and consultant, supporting others who are navigating change, seeking meaning, or redefining success on their own terms.
My Mission: What I Want for You
I believe work-life balance is not just about managing your time better. It’s about designing a life where work and fulfillment go hand in hand.
If you’re going through the motions in your career…
If you’ve questioned whether traditional success will make you happy…
If you feel the pull to create something more aligned with who you truly are…
I’m here to help you explore that path. Through coaching, consulting, and thought partnership, I support individuals and teams in cultivating meaningful work, emotional clarity, and values-based leadership.
Let’s Start a Meaningful Conversation
Whether you're navigating transition, building a values-led organization, or exploring what’s next—I’d love to hear from you.