Creating space for people and organizations to lead with truth, clarity, and heart.
I’m Seda. A leadership consultant and coach working with people and purpose-driven teams to navigate transition, align values with action, strengthen trust and sustainable performance.
What I Believe About Work, Leadership, and Change
✨ Leadership is about trust, clarity, and human connection, enabling people to perform at their best
✨ People thrive and most effectively when they feel valued, understood, and supported
✨ Successful change combines clear strategy with deep attention to people and culture
✨ Work can be demanding and meaningful, when responsibility, purpose, and sustainability are aligned
A Journey of Curiosity & Courage
Originally from Turkey, I moved to the Netherlands in my 20s with a strong academic background and a deep curiosity about the world. Over the years, I built a multifaceted career across academia, start-ups, and leadership roles within the life sciences and pharmaceutical sectors.
Throughout my career, I was trusted with responsibility and recognised for reliability, analytical strength, and leadership. At the same time, my interest increasingly shifted toward the human dynamics behind performance, particularly how communication, trust, and meaning influence engagement during periods of change.
During a major organisational restructuring, I returned to university and completed a thesis titled “The Role of Communication in Organisational Trust and Commitment During Times of Change.” This work deepened my understanding of how individuals and organisations navigate uncertainty and transition.
That period marked an important phase of reflection and learning. It clarified my desire to work more intentionally at the intersection of change, leadership, and human development.
Today, I work as a coach and consultant, supporting individuals and organisations as they navigate change, build clarity, and redefine success in ways that are both meaningful and sustainable.
My Mission: What I Want for You
I believe work-life balance is not just about managing your time better. It’s about designing a life where work and fulfillment go hand in hand.
If you’re going through the motions in your career…
If you’ve questioned whether traditional success will make you happy…
If you feel the pull to create something more aligned with who you truly are…
I’m here to help you explore that path. Through coaching, consulting, and thought partnership, I support individuals and teams in cultivating meaningful work, emotional clarity, and values-based leadership.
Let’s Start a Meaningful Conversation
Whether you're navigating transition, building a values-led organization, or exploring what’s next—I’d love to hear from you.